Top 20 best AI pricing pages

Key takeaways

• Pricing on websites - majority of companies share pricing on their website. As expected a few of the pure B2B players do not: Sierra and Harvey.
• Big variation in number of pricing tiers - variations from 2 - 7(!). Most common being 3 or 4 total, with 2-3 price tiers and a “contact us” enterprise version.
• Free versions are extremely popular for initial adoption  - free trials have been removed by almost all companies and replaced by a free version with limited capabilities or usage. Likely to ensure high usage, low churn and gradual upgrades.
• Subscription-based still dominating -  Basically all companies offer either a pure subscription-based model or a hybrid (subscription + usage).
• Most have a usage-based component - Most companies have a variation of a usage-based component either through tokens or credits.
• Limited pricing innovation - Only one company (Sierra) offers an outcome-based model for their AI Agents. They have chosen to align incentives fully with the customer and will only charge once they deliver the desired outcome.

What makes a good AI pricing page?

Key elements of an effective AI pricing page include:

• Clearly defined pricing tiers with a basic feature breakdown
• Detailed comparisons highlighting differences in features and functionality
• Toggles or tabs for switching between payment models
• A dedicated FAQs section
• Social proof through customer testimonials

Now, let’s have a closer look at some stand-out AI pricing page examples and what design choices make them so effective.

Company pricing pages

Synthesia

ElevenLabs

Hebbia

Bolt.new

Lovable

Cursor

Midjourney

Sierra

Together.ai

Codeium

Replit

Harvey

Cognition (Devin)

Perplexity

Runway

Clay

OpenAI 

Anthropic

Writer

Jasper

Synthesia

Synthesia is an AI-powered video generation platform that enables users to create high-quality videos with lifelike AI avatars and voiceovers. Designed for businesses and creators, it simplifies video production for training, marketing, and communication.

View the Synthesia pricing page here

Overall a very clean and nicely done pricing page. Maybe the most visually appealing pricing page of all of the companies we reviewed. The packages are well structured making it easy for the user to review and compare the various packages.

We love the discount banner on top as a way to motivate the customer and their use of social proof throughout the page is very well done.

Pros of their pricing page

✔ Discount Banner at the Top – Creating urgency to buy now
✔ Clear Pricing Tiers – Easy to compare plans and the features across tiers
✔ Feature Breakdown – Each plan highlights key differentiators
✔ Social Proof – Highlighting G2 reviews at the top to increase trust

Cons of their pricing page

❌ Company Logos – The legibility of the companies they work with are hard to read
❌ Persona – Lacking guidance as to which package the user should buy
❌ Monthly/Annual – Not intuitive the way they have created their switch between monthly/annual

ElevenLabs

ElevenLabs is an AI-driven voice generation platform that enables ultra-realistic text-to-speech and voice cloning. Designed for creators and enterprises, it provides high-quality, expressive audio for content, gaming, and accessibility applications.

View the ElevenLabs pricing page here

A strong pricing page with clear personas for each package making it easier for the user to select the right one. Their use of discounting is very smart, making it obvious that the customer is getting a great deal. 

Seven tiers is a lot and the question is whether or not the same could have been achieved with 4-5?

Pros of their pricing page

✔ Transparent Pricing – Clearly displays costs for most tiers
✔ Multiple Pricing Tiers – Offers flexibility for different user needs
✔ 2 Months Free – Clear and strong trigger to buy annual instead of monthly
✔ Persona – Each package has a clear description of who it is for

Cons of their pricing page

❌ Complexity – Seven tiers is too many and will likely overwhelm users
❌ Text Heavy – Quite a lot of text in the description of features for each of the packages

Hebbia

Hebbia is an AI-powered research platform that helps businesses and professionals analyze vast amounts of information quickly. Designed for deep search and document understanding, Hebbia streamlines workflows by extracting insights from complex data sources.

View the Hebbia pricing page here

In classical enterprise fashion Hebbia is keeping pricing a secret and not giving anything away upfront. This enables them to customize the solution and the price to the buyer and allow them to experiment with various pricing models.

Pros of their pricing page

✔ Premium Positioning – Focuses on customization for enterprise customers likely through value-based selling
✔ "Book a Demo" Strategy – Aims to convert leads through personalized sales rather than standard plans

Cons of their pricing page

❌ No Pricing Transparency – Very little information for the users to understand their pricing, potentially resulting in a lower conversion rate

StackBlitz

StackBlitz is an AI-powered development environment that enables instant, browser-based coding with seamless cloud integration. With its Bolt.new technology, developers can build, test, and deploy full-stack applications in seconds.

View the StackBlitz pricing page here

The dark theme works well for a company like StackBlitz and gives them a “cool” and futuristic vibe. Overall the design and UX is world class. The packages are clearly laid out and the feature descriptions are to the point. The legibility on the “Teams” package could be improved slightly with a different gradient.

Pros of their pricing page

✔ Clear and Transparent Pricing – Clearly listed for all tiers except Enterprise
✔ Feature Breakdown – Each plan highlights key benefits concisely
✔ Persona  – Clear description of who each of the packages are for

Cons of their pricing page

❌ Legibility - The dark theme makes some of the text a little hard to read
❌ Hard to Find - Their pricing page is hard to find on their website

Lovable

​Lovable is an AI-powered platform that enables users to transform ideas into fully functional applications within seconds, eliminating the need for coding expertise. By simply describing their concept in natural language, users can watch Lovable instantly build their first version, which can be further customized through an intuitive editor.

View the Lovable pricing page here

Lovable is going through astonishing growth right now and they have created a pricing page that will not be a blocker to that. Very simple with pricing and packages that are easy to understand. We love the small (i) function that allows users to get more details on usage-based components.

Pros of their pricing page

✔ Clear Pricing for Most Plans – Transparent costs for Starter, Launch, and Scale1
✔ Tiered Plans for Different Needs – Offers flexibility based on usage and project size
✔ Simplicity – Simple price points and descriptions of the product
✔ More Information – Ability to hover over usage points to get more details

Cons of their pricing page

❌ Lack of Upsell Paths – Only upsell via increased usage and not feature functionality
❌ Limited Feature Details – No extensive breakdown of what’s included at each level.

Anysphere

Anysphere is the creator of Cursor, an AI-powered coding assistant designed to enhance developer productivity. Built specifically for software engineers, Cursor integrates seamlessly into coding environments, providing intelligent autocompletions, debugging support, and AI-driven code generation.

View the Cursor pricing page here

Cursor is another company experiencing unprecedented growth. Their pricing page is simple with a very on-brand dark theme as well as some cool visual aspects such as the gradient drawing the user to the “Pro” tier. 

Pros of their pricing page

✔ Transparent Pricing – Clear costs for all tiers
✔ Simple Tier Structure – Easy to understand (Hobby, Pro, Business) and very simple description of each of the packages
✔ Simple Tier Structure – The coloring of “Pro” is a neat way of driving users towards the package
✔ Fast vs. Slow Premium Requests – Unique way of structuring usage and forcing users to upgrade to a paid version

Cons of their pricing page

❌ Limited Feature Breakdown – Could provide more details on capabilities
❌ Lack of Upsell Paths – Only upsell via increased usage and not feature functionality

Midjourney

Midjourney is an AI-powered image generation platform that allows users to create stunning visuals from text prompts. Designed for artists, designers, and creatives, Midjourney pushes the boundaries of digital art with its advanced generative AI models.

View the Midjourney pricing page here

A very interesting pricing page which does not follow the traditional layouts expected for a pricing page. The pros are a structure layout with the feature easily compared in a table format. The downsides are that it is on the text-heavy side and might confuse some customers.

Pros of their pricing page

✔ Transparent Pricing – Clearly lists costs and features for all plans
✔ Feature Comparison Chart – Easy to compare plan benefits

Cons of their pricing page

❌ Complex GPU Limits – Fast and Relax GPU time distinctions may confuse users
❌ Design – A very untraditional look for a pricing page. Potential to improve the UI and UX of the page
❌ Lack of Upsell Paths – Only upsell via increased usage and not feature functionality

Midjourney is an AI-powered image generation platform that allows users to create stunning visuals from text prompts. Designed for artists, designers, and creatives, Midjourney pushes the boundaries of digital art with its advanced generative AI models.

Sierra

Sierra is a conversational AI platform that enables businesses to build AI agents personalized to their brand and customers.

View the Sierra pricing page here

Sierra has been a big proponent of outcome-based pricing. Their product, AI agents, ultimately changes the goal post for what companies can expect and as a result their pricing is also aligned with customer value. So far they are keeping their price points and packaging hidden - probably as they continue to iterate on the ideal version.

Pros of their pricing page

✔ "Book a Demo" Strategy – Aims to convert leads through personalized sales rather than standard plans

Cons of their pricing page

❌ No Pricing Transparency – Very little information for the users to understand their pricing, potentially resulting in a lower conversion rate

Together.ai

A leader in open-source AI infrastructure, Together provides cutting-edge tools and models for building and deploying high-performance AI applications. Focused on efficiency and collaboration, Together enables researchers and enterprises to train and scale AI models with ease.

View the Together pricing page here

Pros of their pricing page

✔ Clear Tiered Plans – Differentiates Build, Scale, and Enterprise for various needs
✔ Usage-Based Flexibility – Pay-as-you-go model in the Build plan
✔ Persona – Clear description of who the various packages are for
✔ Upsell Path – Strong upsell path with both feature and usage caps

Cons of their pricing page

❌ Unclear Subscription Model – No clear mention of billing frequency or commitment
❌ Description of Features – The description of features is a little messy and ideally the usage-based components are grouped together for the user to quickly see the difference

Codeium

A leader in AI-powered code completion, Codeium (Windsurf) enhances developer productivity with fast, intelligent coding assistance. Supporting multiple programming languages, Codeium integrates seamlessly into IDEs to streamline coding workflows and accelerate software development.

View the Codeium pricing page here 

Pros of their pricing page

✔ Individual vs Team Plans – Clear division between what is for individual users vs enterprise
✔ Branding & UI – Very on-brand design and futuristic vibe
✔ Feature Comparison – Simple and easy way to compare features between the tiers
✔ Pricing Communication – Love that they link to their thoughts/decisions behind their pricing

Cons of their pricing page

❌ Too Many Options – 6 packages seem unnecessary at this point in time and the toggle between individual vs business tiers might confuse some users
❌ Legibility – The text, particularly for features, is quite small and also hard to easily digest 

Replit

A leader in collaborative AI-powered software development, Replit provides an online coding platform that enables developers to build, test, and deploy applications seamlessly. Trusted by millions, Replit simplifies the development process with AI-assisted coding, real-time collaboration, and cloud-based execution.

View the Replit pricing page here 

Pros of their pricing page

✔ Persona – Simple description for each of the packages
✔ Add-Ons – Clearly laid out with descriptions and price
✔ Simple Design  – Very clean design which clearly points the users towards the preferred option (Core)
✔ Upsell Paths  – Clear upsell paths both via usage and features

Cons of their pricing page

❌ Complexity in Add-ons – Multiple usage-based pricing models might confuse users

Devin

A leader in AI-driven software development, Cognition is the creator of Devin, the world's first AI software engineer. Designed to autonomously plan, code, and debug, Devin helps developers streamline workflows and accelerate project execution.

View the Devin pricing page here 

Pros of their pricing page

✔ Clear Team Plan Pricing – Having just one priced plan at $500/month makes it qualify in or out potential customers quickly
✔ Simple feature description – Simple and clean layout as well as description of their capabilities
✔ Clean and futuristic UI – The design of the page is very on brand with specific effects in the background 

Cons of their pricing page

❌ Lack of pricing options – Having just one option for pricing makes it hard to appeal to various personas and difficult to capture different willingness to pay
❌ Potentially High Cost – $500/month may be a high entry point for some buyers

Perplexity

A leader in AI-powered search and research, Perplexity delivers accurate, real-time answers with its conversational AI engine. Designed for efficiency and reliability, Perplexity helps users quickly find and understand information through an intuitive, research-focused experience.

View the Perplexity pricing page here 

Pros of their pricing page

✔ Simple and Clear Pricing – Only two tiers: Free and Professional
✔ No Credit Card Required for Free Plan – Low barrier to entry
✔ Well-Defined Feature Differences – Clear upgrade benefits for Pro users

Cons of their pricing page

❌ Limited Plan Options – No mid-tier option between Free and Pro

Runway

A leader in AI-powered creative tools, Runway AI enables artists, designers, and filmmakers to generate and edit content with cutting-edge machine learning. Trusted by creative professionals, Runway streamlines video editing, image generation, and real-time AI-assisted workflows.

View the Runway pricing page here 

Pros of their pricing page

✔ Clear Pricing Structure – Transparent costs for all tiers except Enterprise
✔ Persona – Very clear descriptions of each of the packages
✔ Upsell paths – Strong upsell paths based on both usage and features
✔ Layout – Very clean layout with a simple UI

Cons of their pricing page

❌ Too Many Packages? – The Pro version seems pretty light and might be unnecessary
❌ Lack of Explanation of Features – No list of what the various features can do 

Clay

A leader in data enrichment and automation, Clay helps businesses find and personalize outreach to potential customers. By integrating AI with real-time data sources, Clay enables sales and marketing teams to scale prospecting with precision and efficiency.

View the Clay pricing page here

Pros of their pricing page

✔ Social Proof – Leading with social proof from amazing logos is very smart
✔ Layout – Visually very pleasing and welcoming while also being highly structured
✔ Pricing Psychology – Good use of “Most popular” and “Best value” to drive the user towards these plans
✔ Upsell Paths – Both feature and usage-based upsell paths
✔ Detailed Feature Comparison – Clearly outlines differences between plans

Cons of their pricing page

❌ Persona – No clear description of which package is for what kind of buyer

OpenAI

OpenAI is a leading AI research and deployment company dedicated to developing advanced artificial intelligence for beneficial use. Known for models like GPT and DALL·E, OpenAI powers applications in language processing, image generation, and automation for businesses and developers worldwide.

View the OpenAI pricing page here

Pros of their pricing page

✔ Layout – Very clean and visually pleasing layout
✔ Social Proof – Smart use of the logo and cool animation of how logos appear/disappear
✔ Persona – Clear description of each of the packages and who they are for
✔ Upsell Paths – Both feature and usage-based upsell paths
✔ Detailed Feature Comparison – Clearly outlines differences between plans

Cons of their pricing page

❌ Personal vs Business – Distinction between individual vs business plans are quite hard to grasp - using a color or something else would be great
❌ Pricing location – A small thing but having the price point on top makes it slightly quicker to compare the packages 

Anthropic

A leader in AI safety and research, Anthropic develops advanced AI systems designed for reliability and alignment. Known for its Claude AI models, Anthropic prioritizes ethical AI development to create safer and more trustworthy AI assistants for businesses and individuals.

View the Anthropic pricing page here

Pros of their pricing page

✔ Upsell Path – Feature and usage-driven upsell paths
✔ Simple Packaging Feature – Simple and straightforward description of the features in each of the packages
✔ Persona – Clear and simple description of who the various packages are for
✔ Consumer vs API – Toggle to clearly distinguish between consumer plans and API pricing

Cons of their pricing page

❌ Pricing at the bottom – Intuitively we prefer pricing to be at the very top of the package layout
❌ No Feature Description – No deep-dive on what the various features in the packages actually are or what they can do for the user

Writer

A leader in enterprise AI writing, Writer empowers businesses with secure, customizable generative AI for content creation, marketing, and documentation. Trusted by leading brands, Writer ensures high-quality, on-brand messaging at scale.

View the Writer pricing page here

Pros of their pricing page

✔ Clear Pricing for Team Plan – Simple and transparent pricing and packaging with 2 options
✔ Simple Feature Comparison – Easy to see what is included and the difference between the two different packages
✔ Social Proof – Existing companies leveraging Writer added below packages

Cons of their pricing page

❌ Developer Plan – Having the developer plan on top is confusing for the user. Either have it as toggle or underneath the standard plans
❌ Feature Description – The description of the features are not easy to translate to customer value
❌ Limited Plan Options – Only two tiers (Team & Enterprise), no mid-range offering

Jasper

A leader in AI-powered content generation, Jasper.ai helps businesses create high-quality marketing copy, blog posts, and other written content. Trusted by thousands of companies, Jasper leverages advanced AI to streamline content creation and enhance brand messaging.

View the Jasper pricing page here

Pros of their pricing page

✔ Clear Pricing for Most Plans – Transparent costs for Creator ($39) and Pro ($59)
✔ Persona – Clear description and value prop for each of the packages
✔ Upsell Paths – Feature and usage-driven upsell paths
✔ Feature Explanation – Description of the feature if you hover over it
✔ Chat Box – Chat box available for any pricing questions

Cons of their pricing page

❌ Complex Feature Comparison – Text-heavy feature comparison - potential to simplify

Key Learnings from the Top 20 AI Pricing Pages

To wrap it up there are a few clear pricing page trends that we are seeing:

• Most AI companies display pricing openly, favoring transparency and self-serve onboarding, while some enterprise-focused players keep pricing gated to drive demo bookings. 
• The standard model includes 3–4 pricing tiers with usage-based elements layered onto a subscription base, and nearly all offer a free tier instead of time-limited trials to boost adoption. 
• Despite the innovation in AI itself, pricing structures remain fairly conventional, with Sierra being the only example of true innovation through outcome-based pricing.

In our view effective pricing pages consistently showcase clean design, clear feature comparisons, strong persona guidance, and upsell paths via both usage and feature tiers. 

Overall, the best pricing pages balance simplicity, transparency, and guidance to match diverse user needs and drive conversion.