In the last four years, pricing in the SaaS industry has undergone a paradigm shift. Once dominated by simple subscription models, today, over 80% of software vendors have embraced usage-based pricing (UBP) strategies—a staggering increase from just 30% in 2020. This swift adoption is part of a movement towards more complex, nuanced pricing models that cater to the dynamic nature of software services.
It's within this rapidly evolving landscape that m3ter has been named an IDC Innovator in Pricing Optimization for Usage and Recurring Revenue Models, 2024.
Established quote-to-cash tools are ill-equipped for this new reality, not built to handle the intricacies of UBP. This is the gap m3ter was created to fill.
m3ter was built to help software companies modernize their quote-to-cash stack so that they can manage pricing complexity. Our platform integrates with your existing systems, bringing together pricing with product usage data to calculate customer spend accurately and continuously. Every month it sends data through the finance stack, ensuring billing is a seamless process and eliminating revenue leakage.
But m3ter’s contribution doesn’t end with billing. Our solution brings insights to your CRM, enabling conversations grounded in actual usage data, and to your products, allowing customers to see the value they’re garnering and how that translates to cost. This transparency is not just about visibility—it's about empowerment.
As we look to the future, we're committed to changing the landscape for pricing optimization and management in SaaS. That includes fixing billing, but is not limited to it. Our forthcoming AI-driven tools will offer predictive and prescriptive insights, enabling smarter pricing decisions for our customers.
Being recognized as an IDC Innovator is an exciting moment for us at m3ter. We believe it is a reflection of the trust our customers place in us. We can’t wait for what is to come together.
For those that are IDC customers, you can read the full report on the IDC website here.
About IDC Innovators
An IDC Innovators report presents a set of vendors – under $100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc."
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