John Griffin

CRO and Co-Founder, m3ter

John Griffin is the CRO and co-founder of m3ter. This is his second startup having previously co-founded GameSparks with Griffin Parry. John spent 3 years working in AWS (after they acquired GameSparks) in a go-to-market leadership position. He started his career at Price Waterhouse Coopers where he worked as a data engineer and then joined an elite systems integrator in the UK which was responsible for building over-the-top TV platforms for some of the world’s leading telco & media brands such as Sky (where Griff and John met), BBC, Disney, AT&T, Liberty Global and others.

John Griffin

May 30, 2023

How to Align Your Teams for Pricing and Packaging Success?

This guide walks through the five core teams in a pricing and packaging transformation – Product, Engineering, Sales, Finance, and Customer Success – and lays out each function’s top priorities, enabling every stakeholder to better align with what their colleagues care about.

Pricing Operations

Apr 27, 2023

We’re Proud to Announce Our $14 Million Series A Funding

Today, m3ter is excited to announce a $14 million Series A funding round to further our mission to help software companies successfully operationalize modern usage-based pricing strategies.


Jan 31, 2022

The Operational and Go-To-Market Implications of Usage-Based Pricing

Deploying usage-based pricing requires new operational and GTM capabilities. We review four of the key challenges, and discuss how they all share an underpinning - usage and spend data.

Pricing Strategy

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