Todd Gardner
Managing Director, SaaS Advisors
Todd Gardner is the Managing Director of SaaS Advisors and the founder and former CEO of SaaS Capital. Previously a partner at Blue Chip Venture Company and a management consultant with Deloitte, Todd has worked with hundreds of SaaS companies across pricing, M&A, metrics, valuations, and more.
Feb 13, 2024
Tips on Building a Hybrid Pricing Model for SaaS
Looking for guidance on crafting a hybrid pricing model for your SaaS venture? Todd Gardner provides insights on choosing the optimal metrics, analyzing their performance, and determining when to proceed or abstain.
Pricing Strategy
Nov 29, 2023
How Does Your Growth Strategy Impact Your Pricing Strategy?
Pricing can be a puzzle. In Todd Gardner's latest blog, he digs into the often overlooked factor in pricing—your company's growth strategy.
Finance
Jun 07, 2023
Validating Pricing in Sales-led SaaS
In the blog post titled "Validating Pricing in Sales-led SaaS," author Todd Gardner discusses the importance of pricing validation in the software-as-a-service (SaaS) market, offering insights from pricing experts Chris Mele and Nick Zarb.
Finance
Apr 20, 2023
Changing Your Pricing Strategy is Useless Unless You Fix This First
In his latest blog post, Todd Gardner explores the topic of pricing chaos and its potential impact on a business's bottom line. Gardner interviews Chris Mele from Software Pricing, who offers valuable insights into the root causes of pricing chaos and the most effective strategies for addressing it.
Pricing Strategy
Feb 02, 2023
Comparing Growth Trends in Consumption vs Subscription SaaS
Gain insights into consumption and subscription SaaS performance during downturns with Todd Gardner's guest blog. This data-driven analysis offers crucial knowledge on pricing and revenue growth trends.
Pricing Transformation
Jan 12, 2023
Preparing Your Board for Usage-based Pricing
Uncover the keys to successfully implementing usage-based pricing and ensuring buy-in from your board. In this guest blog, Todd Gardner shares valuable insights on preparing your board for usage-based pricing, outlining both its benefits and drawbacks.
Pricing Transformation
Dec 15, 2022
Not All Churn is the Same
In this guest blog, Todd Gardner, explains where the early warning signs of a “churn wave” might first appear and when UBP can be deployed.
Pricing Strategy
Nov 28, 2022
A Coming Wave of Churn?
In this guest blog, Todd Gardner, explains why he thinks that there's a wave of churn about to happen for SaaS companies.
Pricing Transformation
Jul 06, 2022
Usage-Based Pricing and Product-Led Growth Is the Ultimate Growth Strategy in a Recession
Todd Gardner explains how you can use usage-based pricing and product-led growth as a growth strategy in a Recession.
Sales
May 12, 2022
Practical PLG Tactics That All SaaS Companies Can Adopt
The following article is not a “play-book” for converting your SLG business to a PLG business. That is an extremely heavy lift. Instead, Todd Gardner outlines practical operational tactics common in PLG businesses that have been successfully used in sales-led companies to foster growth.
Pricing Strategy
Apr 28, 2022
The Impact of Net Revenue Retention on SaaS Company Valuations
Todd Gardner founded SaaS Capital, a leading venture debt firm, and has deep domain knowledge in SaaS. In this guest blog, he explains why Net Revenue Retention (NRR) has such a profound impact on a SaaS company’s valuation, and provides some basic tools to quantify the valuation impact.
Pricing Strategy
Mar 18, 2022
Usage-Based Pricing Is the Best Way to Drive Net Revenue Retention
Todd founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he discusses why NRR is the single most important metric for a SaaS business, and how usage-based pricing can improve it.
Pricing Strategy
Jan 17, 2022
Is Usage-Based Pricing Right for My SaaS Business?
Todd Gardner founded SaaS Capital, a leading venture debt fund, and has deep domain knowledge in SaaS. In this guest blog, he considers the circumstances in which usage-based pricing is a good fit.
Pricing Strategy
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